Aspects of Specialisation in Private Architectural Practice

Abstract

The purpose of this study is to examine the evidence which points to a requirement for more specialization in private architectural practice and the implications which result from an acceptance of this as a necessity for future development from the point of view of the individual practice. A summary of the background to the development of architecture as a professional occupation is followed by a discussion of the characteristics of professionalism, together with influences which are changing the traditional concepts and relationships.

Particular influences of change which will increasingly affect architectural practice, functions and procedures, are described. Direct observations and appraisals of attitudes and procedures from surveys undertaken during the period of study are contributed to support other evidence of the current situation regarding the expectations of architects by clients, and the approach of private firms to practice organization, skill development and forms of service.

A broad approach to defining specialization is adopted and the study presents a systematic description of the decision-making process facing practices attempting or intending to specialize in the services they offer, and shows that the major implication for the management of long-term stability when pursuing such a policy is that of strategic planning. This section concludes with a description of the process of implementing strategy, and an outline of organizational requirements for practices adopting a policy of specialization.

The study concludes by opening up the subject of future conditions of practice into a wider context, that of the private sector as a whole, and suggests that a greater inter-dependence among private architects would demonstrate the profession’s determination to provide the best service collectively possible.

Date of Award	1971
Original language	English