Date of Award | Apr 2015 |
---|---|
Original language | English |
Supervisor | Ozren Despić (Supervisor) & Emmanuel Thanassoulis (Supervisor) |
Keywords
- customer retention
- marketing efficiency
- resources allocation
- marketing performance
Student thesis: Doctoral Thesis › Doctor of Philosophy
Date of Award | Apr 2015 |
---|---|
Original language | English |
Supervisor | Ozren Despić (Supervisor) & Emmanuel Thanassoulis (Supervisor) |