New product marketing and consumer innovative behaviour

: a study of the Greek market

  • Anthony A. Zografos

    Student thesis: Master's ThesisMaster of Philosophy

    Abstract

    DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY WITH PRIOR ARRANGEMENT
    Date of Award1979
    LanguageEnglish

    Cite this

    New product marketing and consumer innovative behaviour: a study of the Greek market
    Zografos, A. A. (Author). 1979

    Student thesis: Master's ThesisMaster of Philosophy