Pilot case studies to assess the effectiveness of the DTI marketing consultancy initiative

  • I.A. Coombe

Student thesis: Master's Thesis › Master of Science (by Research)

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award1992
Original languageEnglish
Awarding Institution
  • Aston University

Keywords

  • DTI marketing initiative
  • marketing
  • consultancy

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