The planning and market scope for a hydroponic turnkey operation

  • Julian S. Wright

Student thesis: Master's ThesisMaster of Philosophy

Abstract

The company, Dunlop Ltd were considering the market for possible turnkey hydroponic systems, and this thesis was initiated to assess that market potential. Examination of alternative hydroponic methods showed that the most commercially viable :systems were the nutrient film technique (NFT) rockwool and possibly forma of aggregate culture. The controlled -environment horticulture (Caz) industry was surveyed indicating that the 'greenhouse parks' can be a target market for a company supplying turnkey-style NFT equipment and services.
Partly on the basis of this assessment, Dunlop IrrigationServices (DIS) acquired Soil-less Cultivation Systems (SCS) Ltd.in November 1978. Subsequently plans for expansion were formulated and suggestions for the internal organisation of SCS are made following work experience in the order processing function.
Finally, the market scope is considered for further product and service opportunities, including the incorporation of micro-electronics into the control units for NFT systems.
Date of Award1980
Original languageEnglish
Awarding Institution
  • Aston University

Keywords

  • hydroponics
  • soil-less cultivation
  • nutirent film technique (NFT)
  • market potential
  • turnkey

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