Understanding relationship marketing from the customer's perspective

  • Caroline S. Bibi

Student thesis: Master's Thesis › Master of Philosophy

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award2009
Original languageEnglish
SupervisorGraham J Hooley (Supervisor)

Keywords

  • marketing
  • relationship marketing

Cite this

Understanding relationship marketing from the customer's perspective
Bibi, C. S. (Author). 2009

Student thesis: Master's Thesis › Master of Philosophy