Understanding relationship marketing from the customer's perspective

  • Caroline S. Bibi

Student thesis: Master's Thesis › Master of Philosophy

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award2009
Original languageEnglish
SupervisorGraham J Hooley (Supervisor)

Keywords

  • marketing
  • relationship marketing

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