Dr Gary Simpson

Gary Simpson

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I have been at Aston Business school for over 15 years. During which time I have been heavily involved in the design and management of the schools degree portfolio including a term as the Associate Dean for Learning and Teaching. I have championed the introduction of new technologies in the student experience, including the use of the VLE, Lecture capture and now research in the area of Gamification of Higher Education.

Teaching Activity

I teach in the areas of Business Analytics, Operational Research, Statistics and IT.

BN1116 Introduction to Business Analytics

BN2226 Advanced Spreadsheet Systems

BN3373 Data Envelopment Analysis

Research interests

  • The use of Data Envelopment Analysis in Performance Measurement
  • The development and testing of spreadsheet models
  • Use of computer aided learning packages and multimedia in Teaching/Learning
  • The Gamification of Higher Education


Doctor Of Philosophy, University of Salford 1996

Certificate in Education, University of Central Endland 1996

BSc Joint Honours Science (Mathematics and Computer Science) University of Salford 1987

Membership of Professional Bodies

Fellow of the Higher Education Academy

Member of the Operational Research Society

Administrative Roles

Member of the Regulations Subcommittee

Make PhD enquiry

Make PhD enquiry

No renderer

Top downloads

Employable Graduates; Exploitable Research

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