Dr Neeru Malhotra

(Former)

Neeru Malhotra

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Research interests

Neeru's research interests include Internal Marketing, Service Quaility Management and Strategy. Neeru's doctoral research, in particular, investigates the significance of internal marketing in influencing frontline employee attitudes and services quality in banking call centres. Neeru is interested in an inter-disciplinary approach towards research on service quality management.

Teaching Activity

Neeru is currently teaching Marketing Management and Strategy and Service Marketing at the undergraduate and Postgraduate level.

Qualifications

  • B.Com (Hons) (SRCC, Delhi University, India)
  • M.Com  (Delhi School of Economics, Delhi University, India)
  • PhD (Bradford University, UK)

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