Action needed to combat food and drink companies’ social media marketing to adolescents

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Abstract

Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.

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Original languageEnglish
Pages (from-to)146-147
Number of pages2
JournalPerspectives in Public Health
Volume133
Issue number3
DOIs
StatePublished - 1 May 2013

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Employable Graduates; Exploitable Research

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