Gamification for servitization

Victor G. Shi; Panagiotis Petridis; Tim Baines; Howard Lightfoot

Gamification for servitization

Victor G. Shi, Panagiotis Petridis, Tim Baines, Howard Lightfoot

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.

Original language	English
Title of host publication	Growth through servitization
Subtitle of host publication	drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference
Editors	Tim Baines, Ben Clegg, David Harrison
Place of Publication	Birmingham (UK)
Publisher	Aston University
Pages	159-165
Number of pages	7
ISBN (Print)	978-1-85449-472-6
Publication status	Published - May 2014
Event	Spring Servitization Conference 2014 - Aston University, Birmingham, United Kingdom Duration: 2 May 2014 → 14 May 2014

Conference

Conference	Spring Servitization Conference 2014
Abbreviated title	SSC2014
Country/Territory	United Kingdom
City	Birmingham
Period	2/05/14 → 14/05/14

Bibliographical note

© Aston Business School

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1
‘Transforming the adoption of Product - Service Systems through innovations in applied gaming technology

Keywords

servitization
gamification
operations management

Access to Document

Gamification for servitization
© Aston Business School
Accepted author manuscript, 981 KB

4 Conference publication
1 Edited Book

Gamification: using gaming mechanics to promote a business
Petridis, P., Baines, T., Lightfoot, H. & Shi, V. G., May 2014, Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. Baines, T., Clegg, B. & Harrison, D. (eds.). Birmingham (UK): Aston University, p. 166-172 7 p.
Research output: Chapter in Book/Published conference output › Conference publication

Open Access
File
Growth through servitization: drivers, enablers, processes and impact (SSC2014)
Baines, T. (ed.), Clegg, B. (ed.) & Harrison, D. (ed.), May 2014, Birmingham (UK): Aston University. 204 p.
Research output: Book/Report › Edited Book

Open Access
File
Making energy service companies (ESCOS) future fit
Scott, J., May 2014, Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. Baines, T., Clegg, B. & Harrison, D. (eds.). Birmingham (UK): Aston University, p. 112-117 6 p.
Research output: Chapter in Book/Published conference output › Conference publication

Open Access
File

Cite this

@inproceedings{9c837c0c8b7a42ac8bf9dd8e258d1001,

title = "Gamification for servitization",

abstract = "The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization{\textquoteright}s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.",

keywords = "servitization, gamification, operations management",

author = "Shi, {Victor G.} and Panagiotis Petridis and Tim Baines and Howard Lightfoot",

note = "{\textcopyright} Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 {\textquoteleft}Transforming the adoption of Product - Service Systems through innovations in applied gaming technology; Spring Servitization Conference 2014, SSC2014 ; Conference date: 02-05-2014 Through 14-05-2014",

year = "2014",

month = may,

language = "English",

isbn = "978-1-85449-472-6",

pages = "159--165",

editor = "Tim Baines and Ben Clegg and David Harrison",

booktitle = "Growth through servitization",

publisher = "Aston University",

}

Shi, VG, Petridis, P , Baines, T & Lightfoot, H 2014, Gamification for servitization. in T Baines, B Clegg & D Harrison (eds), Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. Aston University, Birmingham (UK), pp. 159-165, Spring Servitization Conference 2014, Birmingham, United Kingdom, 2/05/14.

Gamification for servitization. / Shi, Victor G.; Petridis, Panagiotis ; Baines, Tim et al.
Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. ed. / Tim Baines; Ben Clegg; David Harrison. Birmingham (UK): Aston University, 2014. p. 159-165.

Research output: Chapter in Book/Published conference output › Conference publication

TY - GEN

T1 - Gamification for servitization

AU - Shi, Victor G.

AU - Petridis, Panagiotis

AU - Baines, Tim

AU - Lightfoot, Howard

N1 - © Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 ‘Transforming the adoption of Product - Service Systems through innovations in applied gaming technology

PY - 2014/5

Y1 - 2014/5

N2 - The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.

AB - The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.

KW - servitization

KW - gamification

KW - operations management

M3 - Conference publication

SN - 978-1-85449-472-6

SP - 159

EP - 165

BT - Growth through servitization

A2 - Baines, Tim

A2 - Clegg, Ben

A2 - Harrison, David

PB - Aston University

CY - Birmingham (UK)

T2 - Spring Servitization Conference 2014

Y2 - 2 May 2014 through 14 May 2014

ER -

Gamification for servitization

Abstract

Conference

Bibliographical note

Keywords

Access to Document

Fingerprint

Research output

Gamification: using gaming mechanics to promote a business

Growth through servitization: drivers, enablers, processes and impact (SSC2014)

Making energy service companies (ESCOS) future fit

Cite this