TY - JOUR
T1 - Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising
AU - Boulay, Jacques
AU - Caemmerer, Barbara
AU - Evanschitzky, Heiner
AU - Duniach, Krista
N1 - This is the peer reviewed version of the following article: Boulay, J., Caemmerer, B., Evanschitzky, H., & Duniach, K. (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of small business management, Early view, which has been published in final form at http://dx.doi.org/10.1111/jsbm.12239. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
PY - 2016/10/1
Y1 - 2016/10/1
N2 - Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.
AB - Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.
UR - http://www.scopus.com/inward/record.url?scp=84958720945&partnerID=8YFLogxK
UR - http://onlinelibrary.wiley.com/doi/10.1111/jsbm.12239/abstract
U2 - 10.1111/jsbm.12239
DO - 10.1111/jsbm.12239
M3 - Article
AN - SCOPUS:84958720945
SN - 0047-2778
VL - 54
SP - 1193
EP - 1205
JO - Journal of Small Business Management
JF - Journal of Small Business Management
IS - 4
ER -