Identifying innovation strategies: insights from the Greek food manufacturing sector

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Abstract

This paper examines the concept of innovation that is widely recognised as very important for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications and sources of innovation that have been
proposed over time. Then, the paper examines innovation in the context of the food industry, and in particular, it attempts to identify innovation strategies followed by Greek food manufacturing companies based on a specific model.
Evidence from the Greek food manufacturing sector indicates that companies tend to innovate along the dimension of offerings that is more related to the traditional view of innovation (product and process innovation).

Documents

  • Paper for IJIRD final

    Rights statement: International Journal of Innovation and Regional Development (IJIRD), Vol. 3, No. 2, 2011. http://www.inderscience.com/offer.php?id=38922 © Inderscience Enterprises Ltd.

    Final published version, 157 KB, PDF-document

Details

Original languageEnglish
Pages (from-to)159-173
Number of pages14
JournalInternational Journal of Innovation and Regional Development
Volume3
Issue2
DOIs
StatePublished - 2011

Bibliographic note

International Journal of Innovation and Regional Development (IJIRD), Vol. 3, No. 2, 2011. http://www.inderscience.com/offer.php?id=38922 © Inderscience Enterprises Ltd.

    Keywords

  • business innovation, innovation strategies, Greece, Greek food manufacturing, product innovation, process innovation

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