Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009)

Andrew M. Farrell

doi:10.1016/j.jbusres.2009.05.003

Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009)

Andrew M. Farrell

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

Abstract

Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis.

Original language	English
Pages (from-to)	324-327
Number of pages	4
Journal	Journal of Business Research
Volume	63
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2009.05.003
Publication status	Published - Mar 2010

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Farrell, Andrew M. (2010). Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327. DOI 10.1016/j.jbusres.2009.05.003

Keywords

average variance extracted
discriminant validity
latent variable modeling

Access to Document

10.1016/j.jbusres.2009.05.003

JBR_DV_v3_0.pdf
NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Farrell, Andrew M. (2010). Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327. DOI 10.1016/j.jbusres.2009.05.003

Cite this

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title = "Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009)",

abstract = "Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698–705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis.",

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note = "NOTICE: this is the author{\textquoteright}s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Farrell, Andrew M. (2010). Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009). Journal of Business Research, 63 (3), pp. 324-327. DOI 10.1016/j.jbusres.2009.05.003",

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Insufficient discriminant validity: a comment on Bove, Pervan, Beatty and Shiu (2009)

Abstract

Bibliographical note

Keywords

Access to Document

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