Online interviewing in psychology: reflections on the process

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The internet is used across a range of disciplines to conduct qualitative research and qualitative psychologists are increasingly turning to the internet as a medium for conducting interviews. In this article we explore the first author’s experience of conducting synchronous online interviews using instant messaging or ‘chat’ software. We highlight the costs and benefits of conducting online interviews and reflect on the development of a rapport with participants within this medium. In particular, we consider how researchers can attempt to make online interviewing less abrupt and more conversational, how researchers can demonstrate ‘listening’ and how insider/outsider status of the interviewer effects interaction within online interviews.

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Original languageEnglish
Pages (from-to)354-369
Number of pages16
JournalQualitative Research in Psychology
Issue number4
Publication statusPublished - Oct 2011

Bibliographic note

This is an electronic version of an article published in Jowett, Adam; Peel, Elizabeth A. and Shaw, Rachel L. (2011). Online interviewing in psychology: reflections on the process. Qualitative Research in Psychology, 8 (4), pp. 354-369. Qualitative Research in Psychology is available online at:


  • synchronous online interviews, internet, LGBTQ research, health research, rapport

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