TY - JOUR
T1 - Political performance and leadership persona
T2 - the UK Labour Party Conference of 2012
AU - Gaffney, John
AU - Lahel, Amarjit
PY - 2013/10
Y1 - 2013/10
N2 - This article is a contribution to an emerging scholarship on the role of rhetoric, persona and celebrity, and the effects of performance on the political process. We analyse party leader Ed Miliband at the UK Labour Party Conference in Manchester in 2012. Our analysis identifies how, through performance of himself and the beginnings of the deployment of an alternative party narrative centred on One Nation, Ed Miliband began to revise his received persona. By using a range of rhetorical and other techniques, Miliband began to adapt the Labour narrative to the personalized political. The article sets out the theoretical framework for the analysis and returns to the implications for the theory of leadership performance in its conclusion.
AB - This article is a contribution to an emerging scholarship on the role of rhetoric, persona and celebrity, and the effects of performance on the political process. We analyse party leader Ed Miliband at the UK Labour Party Conference in Manchester in 2012. Our analysis identifies how, through performance of himself and the beginnings of the deployment of an alternative party narrative centred on One Nation, Ed Miliband began to revise his received persona. By using a range of rhetorical and other techniques, Miliband began to adapt the Labour narrative to the personalized political. The article sets out the theoretical framework for the analysis and returns to the implications for the theory of leadership performance in its conclusion.
UR - http://www.scopus.com/inward/record.url?scp=84883256272&partnerID=8YFLogxK
U2 - 10.1017/gov.2013.23
DO - 10.1017/gov.2013.23
M3 - Article
AN - SCOPUS:84883256272
SN - 0017-257X
VL - 48
SP - 481
EP - 505
JO - Government and Opposition
JF - Government and Opposition
IS - 4
ER -