Remedies Against Bias In Analytics Systems

Advances in IT offer the possibility to develop ever more complex predictive and prescriptive systems based on analytics. Organizations are beginning to rely on the outputs from these systems without inspecting them, especially if they are embedded in the organization’s operational systems. This reliance could be misplaced if the systems contain bias. This could even be at best unethical and at worst illegal. Data, algorithms and machine learning methods are all potentially subject to bias.
In this article we explain the ways in which bias might arise in analytics systems, present some examples where this has happened, and give some suggestions as to how to prevent or reduce it.
We use a framework inspired by the work of Hammond, Keeney and Raiffa (1998, reprinted 2006) on psychological traps in human decision-making. Each of these traps “translates” into a potential type of bias for an analytics-based system.
Fortunately, this means that remedies to reduce bias in human decision-making also translate into potential remedies for algorithmic systems.