Response to out of stock produce and its underlying economic considerations

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Abstract

The goal of this research is to investigate consumer response to out-of-stock product in the produce category. We do this by comparing results from a survey conducted in Greece and the United States to previous research on consumer response to out-of-stock situations for other perishable and non-perishable products. We further examined the underlying economic reasoning as well as the cultural and physical differences between the United States and Greece as explanations of different reactions. Out of Stock produce response proved different in produce than in other perishables and non-perishables. There is some evidence that produce does follow previous the suggested economic reasoning from the previous research, especially within transaction costs. Finally, the respondent’s country proved very significant in dictating response.

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  • Response to out of stock produce and its underlying economic onsiderations

    Rights statement: Copyright 2010 by Jerrod Penn, Aris Matopoulos and Lisa House. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.

    Accepted author manuscript, 222 KB, PDF-document

Details

Original languageEnglish
StatePublished - 2010
EventSouthern Agricultural Economics Association Annual Meeting - Orlando, FL, United States
Duration: 6 Feb 20109 Feb 2010

Conference

ConferenceSouthern Agricultural Economics Association Annual Meeting
CountryUnited States
Period6/02/109/02/10

Bibliographic note

Copyright 2010 by Jerrod Penn, Aris Matopoulos and Lisa House. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.

    Keywords

  • out-of-stock, grocery, perishables, opportunity cost, transaction costs

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