Writing online: a guide to effective digital communication at work

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Abstract

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other.

Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don’t lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

Details

Original languageEnglish
Place of PublicationNew York, NY (US)
PublisherBusiness Expert Press
Number of pages100
ISBN (Electronic)978-1-60649-781-4
ISBN (Print)978-1-60649-780-7
StatePublished - Nov 2016

Publication series

NameCorporate Communication Collection
PublisherBEP
ISSN (Print)2156-8162
ISSN (Electronic)2156-8170

    Keywords

  • business communication, social media, digital communication , virtual work, corporate communication, instant messaging, email

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