"Virtual word of mouth"
: a case for the adaptation of existing word of mouth theory to virtual community environments

  • L.E. Turvey

Student thesis: Master's Thesis › Master of Science (by Research)

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award2005
Original languageEnglish

Keywords

  • word of mouth theory
  • virtual community environments

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