Os Recursos de Marketing como Antecedentes da Performance

Translated title of the contribution: Marketing resources as background of performance

Graham J. Hooley, M. Perin, S. Hyvonen, S. Kajalo, A. Rajala, K. Moller, S. Matear

    Research output: Contribution to conferencePaper

    Translated title of the contributionMarketing resources as background of performance
    Original languagePortuguese
    Publication statusPublished - 2006
    EventEnANPAD 2006 - Salvador, Brazil
    Duration: 1 Sep 2006 → …

    Conference

    ConferenceEnANPAD 2006
    CountryBrazil
    CitySalvador
    Period1/09/06 → …

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