Organisational transformation towards servitization

Ali Ziaee Bigdeli; Tim Baines

Organisational transformation towards servitization

Research output: Chapter in Book/Published conference output › Conference publication

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Abstract

Purpose: The aim of this paper is to develop a model, which illuminates the transformation journey towards servitization in the manufacturing context.
Design/Methodology/Approach: This is a theoretical paper based on extensive review of literature on organisation change and transformation, and servitization. This was followed by a series of structured engagement workshops with senior executives of 10 multinational manufacturers in order to synthesis the propositions and further inform the development of the framework.
Findings: Our analysis demonstrates that the organisational transformation can be explained as four stages of development, which the manufacturers proceed through according to the impacts of five forces.
Originality/Value: Previous studies on servitization succeed at identifying different stages towards servitization. However, the stages are loosely defined and struggled to demonstrate the relevant transformation pathways. This paper has, therefore, addressed this issue.

Original language	English
Title of host publication	Proceedings of the Spring Servitization Conference: internationalisation through servitization
Editors	Shaun West, Heiko Gebauer, Tim Baines
Place of Publication	Birmingham (UK)
Publisher	Aston University
Pages	267-274
Number of pages	8
ISBN (Print)	978-1-85449-418-4
Publication status	Published - 31 May 2017
Event	Spring Servitization Conference, SSC 2017 - Lucerne, Switzerland Duration: 15 May 2017 → 17 May 2017

Conference

Conference	Spring Servitization Conference, SSC 2017
Country/Territory	Switzerland
City	Lucerne
Period	15/05/17 → 17/05/17

Bibliographical note

Copyright and permissions rest with the contributing authors.

Funding: EPSRC (EP/K014064/1, EP/K014072/1 and EP/K014080/1)

Keywords

servitization
advanced services
transformation
organisational change

Access to Document

Organisational transformation towards servitization
Copyright and permissions rest with the contributing authors.
Final published version, 230 KB

Proceedings of the Spring Servitization Conference: internationalisation through servitization
West, S. (Editor), Gebauer, H. (Editor) & Baines, T., May 2017, Birmingham (UK): Aston University. 337 p.
Research output: Book/Report › Scholarly edition

Cite this

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title = "Organisational transformation towards servitization",

abstract = "Purpose: The aim of this paper is to develop a model, which illuminates the transformation journey towards servitization in the manufacturing context. Design/Methodology/Approach: This is a theoretical paper based on extensive review of literature on organisation change and transformation, and servitization. This was followed by a series of structured engagement workshops with senior executives of 10 multinational manufacturers in order to synthesis the propositions and further inform the development of the framework. Findings: Our analysis demonstrates that the organisational transformation can be explained as four stages of development, which the manufacturers proceed through according to the impacts of five forces. Originality/Value: Previous studies on servitization succeed at identifying different stages towards servitization. However, the stages are loosely defined and struggled to demonstrate the relevant transformation pathways. This paper has, therefore, addressed this issue.",

keywords = "servitization, advanced services, transformation, organisational change",

author = "\{Ziaee Bigdeli\}, Ali and Tim Baines",

note = "Copyright and permissions rest with the contributing authors. Funding: EPSRC (EP/K014064/1, EP/K014072/1 and EP/K014080/1); Spring Servitization Conference, SSC 2017 ; Conference date: 15-05-2017 Through 17-05-2017",

year = "2017",

month = may,

day = "31",

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isbn = "978-1-85449-418-4",

pages = "267--274",

editor = "Shaun West and Heiko Gebauer and Tim Baines",

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publisher = "Aston University",

}

TY - GEN

T1 - Organisational transformation towards servitization

AU - Ziaee Bigdeli, Ali

AU - Baines, Tim

N1 - Copyright and permissions rest with the contributing authors. Funding: EPSRC (EP/K014064/1, EP/K014072/1 and EP/K014080/1)

PY - 2017/5/31

Y1 - 2017/5/31

N2 - Purpose: The aim of this paper is to develop a model, which illuminates the transformation journey towards servitization in the manufacturing context. Design/Methodology/Approach: This is a theoretical paper based on extensive review of literature on organisation change and transformation, and servitization. This was followed by a series of structured engagement workshops with senior executives of 10 multinational manufacturers in order to synthesis the propositions and further inform the development of the framework. Findings: Our analysis demonstrates that the organisational transformation can be explained as four stages of development, which the manufacturers proceed through according to the impacts of five forces. Originality/Value: Previous studies on servitization succeed at identifying different stages towards servitization. However, the stages are loosely defined and struggled to demonstrate the relevant transformation pathways. This paper has, therefore, addressed this issue.

AB - Purpose: The aim of this paper is to develop a model, which illuminates the transformation journey towards servitization in the manufacturing context. Design/Methodology/Approach: This is a theoretical paper based on extensive review of literature on organisation change and transformation, and servitization. This was followed by a series of structured engagement workshops with senior executives of 10 multinational manufacturers in order to synthesis the propositions and further inform the development of the framework. Findings: Our analysis demonstrates that the organisational transformation can be explained as four stages of development, which the manufacturers proceed through according to the impacts of five forces. Originality/Value: Previous studies on servitization succeed at identifying different stages towards servitization. However, the stages are loosely defined and struggled to demonstrate the relevant transformation pathways. This paper has, therefore, addressed this issue.

KW - servitization

KW - advanced services

KW - transformation

KW - organisational change

M3 - Conference publication

SN - 978-1-85449-418-4

SP - 267

EP - 274

BT - Proceedings of the Spring Servitization Conference: internationalisation through servitization

A2 - West, Shaun

A2 - Gebauer, Heiko

A2 - Baines, Tim

PB - Aston University

CY - Birmingham (UK)

T2 - Spring Servitization Conference, SSC 2017

Y2 - 15 May 2017 through 17 May 2017

ER -

Organisational transformation towards servitization

Abstract

Conference

Bibliographical note

Keywords

Access to Document

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Research output

Proceedings of the Spring Servitization Conference: internationalisation through servitization

Cite this