"Virtual word of mouth"
: a case for the adaptation of existing word of mouth theory to virtual community environments

  • L.E. Turvey

Student thesis: Master's Thesis › Master of Science (by Research)

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award2005
Original languageEnglish
Awarding Institution
  • Aston University

Keywords

  • word of mouth theory
  • virtual community environments

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