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Iftakar Haji



    Research output per year

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    Personal profile


    Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.

    Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing. 

    Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University.  The project investigated consumer’s interactive experiences in town centres.  The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.

    Contact Details

    Phone number: +44(0)121 204 5042
    Room: ABS233

    Education/Academic qualification


    1 Sep 20101 Dec 2013

    Award Date: 20 Feb 2019

    External positions

    Research Associate , Loughborough University

    1 Jun 201430 Jul 2016

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    Research Output

    The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective

    Haji, I., Dose, D. & Backhaus, C., 2 Apr 2018.

    Research output: Contribution to conferencePaper

  • Understanding the town centre customer experience (TCCE)

    Stocchi, L., Hart, C. & Haji, I., 3 Nov 2016, In : Journal of Marketing Management. 32, p. 17-18 2 p.

    Research output: Contribution to journalArticle

    Open Access
  • The town centre consumer: exploring the holistic town centre journey

    Hart, C., Haji, I., Rafiq, M. & Laing, A., 3 Jul 2015.

    Research output: Contribution to conferencePaper

    Open Access
  • Activities

    • 1 Participation in conference
    • 1 Invited talk

    The Future of the UK High Street

    Iftakar Haji (Speaker)

    29 Apr 2019

    Activity: Talk or presentation typesInvited talk

    Press / Media

    Aston Marketing Research Camp

    Iftakar Haji


    1 Media contribution

    Press/Media: Research