Research output per year
Research output per year
Phone number: +44(0)121 204 5042
Email: i.haji@aston.ac.uk
Room: ABS233
Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.
Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing.
Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University. The project investigated consumer’s interactive experiences in town centres. The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.
PhD
1 Sep 2010 → 1 Dec 2013
Award Date: 20 Feb 2014
Research Associate , Loughborough University
1 Jun 2014 → 30 Jul 2016
Research output: Contribution to journal › Article › peer-review
Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Research output: Unpublished contribution to conference › Unpublished Conference Paper
Research output: Chapter in Book/Published conference output › Conference publication
Research output: Unpublished contribution to conference › Unpublished Conference Paper
Haji, Iftakar (Recipient), 3 Jun 2020
Prize: Prize (including medals and awards)
Iftakar Haji (Participant)
Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
Iftakar Haji (Speaker)
Activity: Talk or presentation types › Invited talk
Iftakar Haji (Speaker) & Christof Backhaus (Speaker)
Activity: Talk or presentation types › Invited talk
Iftakar Haji (Speaker)
Activity: Talk or presentation types › Invited talk
Iftakar Haji, Christoph Teller, Christof Backhaus & Heiner Evanschitzky
22/08/19
1 Media contribution
Press/Media: Research