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Iftakar Haji

Dr

    20152018
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    Personal profile

    General

    Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.

    Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing. 

    Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University.  The project investigated consumer’s interactive experiences in town centres.  The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.

    Contact Details

    Phone number: +44(0)121 204 5042
    Emaili.haji@aston.ac.uk
    Room: ABS233

    Education/Academic qualification

    PhD

    1 Sep 20101 Dec 2013

    External positions

    Research Associate , Loughborough University

    1 Jun 201430 Jul 2016

    Fingerprint Dive into the research topics where Iftakar Haji is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 2 Similar Profiles
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    Retailers Business & Economics
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    Service-dominant logic Business & Economics
    Self-image Business & Economics
    Retail Business & Economics
    Self-disclosure Business & Economics
    Value co-creation Business & Economics

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2015 2018

    The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective

    Haji, I., Dose, D. & Backhaus, C., 2 Apr 2018.

    Research output: Contribution to conferencePaper

    Relational exchange
    Retailers
    Retail
    Shopping experience
    Purchase
    Self-image
    Service-dominant logic
    Self-disclosure
    Value co-creation
    Privacy

    Understanding the town centre customer experience (TCCE)

    Stocchi, L., Hart, C. & Haji, I., 3 Nov 2016, In : Journal of Marketing Management. 32, p. 17-18 2 p.

    Research output: Contribution to journalArticle

    Open Access
    File
    Customer experience
    Customer loyalty
    Revitalization
    Marketing strategy
    Revisit intention

    The town centre consumer: exploring the holistic town centre journey

    Hart, C., Haji, I., Rafiq, M. & Laing, A., 3 Jul 2015.

    Research output: Contribution to conferencePaper

    Open Access
    File
    Retail
    Diary
    Customer experience
    Retail stores
    Planning

    Activities 2019 2019

    • 1 Invited talk

    The Future of the UK High Street

    Iftakar Haji (Speaker)
    29 Apr 2019

    Activity: Talk or presentation typesInvited talk

    Press / Media

    Aston Marketing Research Camp

    Iftakar Haji

    3/06/19

    1 Media contribution

    Press/Media: Research