Research Output per year
Personal profile
General
Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.
Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing.
Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University. The project investigated consumer’s interactive experiences in town centres. The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.
Contact Details
Phone number: +44(0)121 204 5042
Email: i.haji@aston.ac.uk
Room: ABS233
Education/Academic qualification
PhD
1 Sep 2010 → 1 Dec 2013
Award Date: 20 Feb 2019
External positions
Research Associate , Loughborough University
1 Jun 2014 → 30 Jul 2016Fingerprint Dive into the research topics where Iftakar Haji is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective
Haji, I., Dose, D. & Backhaus, C., 2 Apr 2018.Research output: Contribution to conference › Paper
The service dominant logic of understanding why consumer’s co create online experiences by disclosing the intimate public and private self-image
Haji, I. & Backhaus, C., 21 Jun 2017.Research output: Contribution to conference › Paper
Understanding the town centre customer experience (TCCE)
Stocchi, L., Hart, C. & Haji, I., 3 Nov 2016, In : Journal of Marketing Management. 32, p. 17-18 2 p.Research output: Contribution to journal › Article
Open Access
File
The town centre consumer: exploring the holistic town centre journey
Hart, C., Haji, I., Rafiq, M. & Laing, A., 3 Jul 2015.Research output: Contribution to conference › Paper
Open Access
File
Activities
The Role of Personal Data in Shaping Customer Loyalty (ID: 721), submitted to Track Retailing & Omni-Channel Management, is accepted for oral presentation at the EMAC 2020 Conference hosted by the Corvinus University of Budapest, Hungary
Iftakar Haji (Participant), & David Dose (Participant)
28 May 2020
Activity: Participating in or organising an event types › Participation in conference
The Future of the UK High Street
Iftakar Haji (Speaker)
29 Apr 2019
Activity: Talk or presentation types › Invited talk