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Finalist, Best Best Paper, William O’Dell Award
Leeflang, Peter (Recipient)
Marketing & Strategy
Prize
:
Prize (including medals and awards)
Description
“The Estimation of Pre-and Postpromotion Dips with Store-level Scanner Data”, Heerde, H.J. van, P.S.H., Leeflang, & D.R. Wittink.
Awarded date
2005
Granting Organisations
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Scanned Data
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Best Papers
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