Finalist, Best Paper Award, International Journal of Marketing

  • Peter Leeflang (Recipient)

Prize: Prize (including medals and awards)

Description

Nomination was based on Leeflang, P.S.H., T.H.A. Bijmolt, J. van Doorn, D.M. Hanssens, H.J. van Heerde, P.C. Verhoef, & J.E. Wieringa (2009), “Creating Lift versus Building the Base: Current Trends in Marketing Dynamics”, International Journal of Research Marketing.
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