Frank Bass Dissertation Award

  • Leeflang, Peter (Recipient)

Prize: Prize (including medals and awards)

Description

Finalist - Nomination was based on the dissertation of Harald van Heerde and his joint Best Paper: "Decomposing the Sales Promotion Dump with Store Data" that was published in Marketing Science in 2004.
Awarded date2006
Granting OrganisationsÍNFORMS Society of Marketing Science

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