A contingency theory of rhetorical congruence

John A A Sillince*

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congruence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to reestablish balance.

Original languageEnglish
Pages (from-to)608-621
Number of pages14
JournalAcademy of Management Review
Volume30
Issue number3
DOIs
Publication statusPublished - 1 Jul 2005

Fingerprint

Rhetoric
Congruence
Contingency theory
Contingency
Headquarters
Decentralization
Subsidiaries

Cite this

Sillince, John A A. / A contingency theory of rhetorical congruence. In: Academy of Management Review. 2005 ; Vol. 30, No. 3. pp. 608-621.
@article{ec287f7724e14e31a95dd7d8de6538bd,
title = "A contingency theory of rhetorical congruence",
abstract = "I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congruence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to reestablish balance.",
author = "Sillince, {John A A}",
year = "2005",
month = "7",
day = "1",
doi = "10.5465/amr.2005.17293722",
language = "English",
volume = "30",
pages = "608--621",
journal = "Academy of Management Review",
issn = "0363-7425",
publisher = "Academy of Management",
number = "3",

}

A contingency theory of rhetorical congruence. / Sillince, John A A.

In: Academy of Management Review, Vol. 30, No. 3, 01.07.2005, p. 608-621.

Research output: Contribution to journalArticle

TY - JOUR

T1 - A contingency theory of rhetorical congruence

AU - Sillince, John A A

PY - 2005/7/1

Y1 - 2005/7/1

N2 - I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congruence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to reestablish balance.

AB - I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congruence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to reestablish balance.

UR - http://www.scopus.com/inward/record.url?scp=22544463090&partnerID=8YFLogxK

U2 - 10.5465/amr.2005.17293722

DO - 10.5465/amr.2005.17293722

M3 - Article

AN - SCOPUS:22544463090

VL - 30

SP - 608

EP - 621

JO - Academy of Management Review

JF - Academy of Management Review

SN - 0363-7425

IS - 3

ER -