Abstract
| Original language | English |
|---|---|
| Journal | Journal of Business Research |
| Early online date | 3 Aug 2018 |
| DOIs | |
| Publication status | E-pub ahead of print - 3 Aug 2018 |
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Bibliographical note
© 2018, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/Keywords
- Outsourcing
- On-sourcing
- Resource-based view
- Rare resource
- Emerging economy
Cite this
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An investigation into on-sourcing of advertising creativity in an emerging economy : The case of the United Arab Emirates. / Howe-walsh, Liza; Turnbull, Sarah; Budhwar, Pawan.
In: Journal of Business Research, 03.08.2018.Research output: Contribution to journal › Article
TY - JOUR
T1 - An investigation into on-sourcing of advertising creativity in an emerging economy
T2 - The case of the United Arab Emirates
AU - Howe-walsh, Liza
AU - Turnbull, Sarah
AU - Budhwar, Pawan
N1 - © 2018, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
PY - 2018/8/3
Y1 - 2018/8/3
N2 - In a globally competitive market many organisations increasingly have challenges sourcing, developing and maintaining the skills they need to compete effectively. This study examines the less researched aspect of outsourcing from an emerging economy to a developed country. We examine why and how firms outsource advertising creativity in the United Arab Emirates (UAE). Based on the resource base view (RBV), using in-depth interviews with ‘elite’ senior advertising executives, we examine the reasons for outsourcing and the strategies used to access creative skills. The findings contribute both to theory and practice by providing new insights into why and how firms outsource to achieve competitive advantage in an emerging economy.
AB - In a globally competitive market many organisations increasingly have challenges sourcing, developing and maintaining the skills they need to compete effectively. This study examines the less researched aspect of outsourcing from an emerging economy to a developed country. We examine why and how firms outsource advertising creativity in the United Arab Emirates (UAE). Based on the resource base view (RBV), using in-depth interviews with ‘elite’ senior advertising executives, we examine the reasons for outsourcing and the strategies used to access creative skills. The findings contribute both to theory and practice by providing new insights into why and how firms outsource to achieve competitive advantage in an emerging economy.
KW - Outsourcing
KW - On-sourcing
KW - Resource-based view
KW - Rare resource
KW - Emerging economy
UR - https://www.sciencedirect.com/science/article/pii/S0148296318303692?via%3Dihub
U2 - 10.1016/j.jbusres.2018.07.050
DO - 10.1016/j.jbusres.2018.07.050
M3 - Article
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -