Analyzing the strategic role of social networking in firm growth and productivity

V. Benson (Editor), R. Tuninga (Editor), G. Saridakis (Editor)

Research output: Book/ReportBook

Abstract

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Original languageEnglish
PublisherIGI Global
Number of pages525
ISBN (Electronic)9781522505600
ISBN (Print)9781522505594
DOIs
Publication statusPublished - 2017

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