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Competitive pricing and advertising with spillover
Xingyi Liu
Economics, Finance and Entrepreneurship
Centre for Business Prosperity
Aston Business School
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Mathematics
Advertising
100%
Pricing
74%
Business
73%
Attribute
32%
Horizontal
31%
Valuation
17%
Strategy
11%
Term
9%
Business & Economics
Competitive Pricing
91%
Spillover
60%
Advertising Strategy
20%
Limited Attention
19%
Monopolist
18%
Spillover Effects
16%
Engineering & Materials Science
Marketing
65%
Costs
25%