The present study examines the IT industry’s sustainable competitive advantages (CAs) from a resource-based view (RBV). Therefore, a list of CAs in three areas of the triple bottom line (TBL), including economic, social, and environmental, are extracted by thoroughly studying the relevant literature. These attributes are then evaluated by small and medium enterprises (SMEs) managers in the IT sector by implementing a Multi-level hybrid Decision-Making approach. This step employs a modified Delphi technique combined with linguistic z-numbers. Further, by reviewing the literature, the list of intangible resources is counted, and the importance of these resources is measured via the linguistic z-number BWM (Best Worst Method). Finally, the degree of the controllability of critical CAs is prioritised by z-number TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) and then classified found on the resources. Consequently, different classes are discussed, and appropriate strategies for dealing with each are presented.
|Number of pages||23|
|Journal||Journal of Strategic Marketing|
|Early online date||25 Dec 2022|
|Publication status||E-pub ahead of print - 25 Dec 2022|
Bibliographical note© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
- Sustainable competitive advantage
- resource-based view
- linguistic z-numbers
- modified delphi