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Entry modes and dynamics
Surender Munjal
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Corresponding author for this work
Economics, Finance and Entrepreneurship
College of Business and Social Sciences
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Business & Economics
Mode of Entry
100%
Entry Mode
94%
Franchisee
62%
Equity
57%
Foreign Direct Investment
40%
Market Entry Mode
36%
Franchising
29%
Licensing
29%
Foreign Investors
25%
Foreign Market
25%
International Business
24%
Host Country
23%
Exporting
23%
An Enterprise
22%
Disadvantage
21%
India
16%