The Grenfell fire catapulted North Kensington into the spotlight, an area both synonymous with immigration and social policy innovation for over a century. However, it remains under examined how this extraordinary event re-defined the discursive landscape around British Muslims and how they have been situated in the national landscape. To do this it analyses the twitter activity in the 96 hours after the fire and also the victim profiles published in the Guardian Newspaper. It finds that the narratives that emerge blur British Muslim social boundaries through narratives both around the exceptional and banal narratives which emerged during and after the fire. This constructs British Muslims as both saviours during Grenfell, and also as a super-diverse population that resists topologizing as pre-dominantly South Asain. This article also raises broader questions about the not only the role that social media has in the creation of vernacular memory, and also that in this case twitter was importantly not a conduit for the fake news and hate speech created against British Muslims during Grenfell.
Bibliographical note© 2023 The Author. Studies in Ethnicity and Nationalism published by Association for the Study of Ethnicity and Nationalism and John Wiley & Sons Ltd.
This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Funding: H2020 Marie Skłodowska-Curie Actions. Grant Number: 703613
- British Muslims
- Discourse Analysis