influence of aesthetic design elements on residential satisfaction in apartment Based on Seoul apartment complex

Seoung-Wook Whang, Kenneth Sungho Park, Choulwoong Kwon

Research output: Contribution to journalArticlepeer-review


This study aimed to examine the influence of aesthetic design elements on residential satisfaction in urban apartment complexes, focusing on elements that are generally considered less important. A total of 65 apartment complexes in Seoul, a city predominantly characterized by middle-class apartment living, were surveyed to assess residential satisfaction. Using multiple regression analysis, the relationships between the dependent variable (post-occupancy evaluation) and 28 independent variables were analyzed. The results revealed significant correlations between residential satisfaction and various independent variables. Specifically, three out of eight aesthetic design factors, namely the main complex entrance design, exterior mass design, and landscape design, were found to have a significant impact on residential satisfaction, collectively accounting for 17.16% of the total satisfaction variance. This finding suggests that aesthetic design elements play an increasingly important role in metro cities. The practical implications of this study are twofold. Firstly, it provides housing providers with strategic guidelines, emphasizing the significance of incorporating aesthetically pleasing design elements to enhance residential satisfaction. Secondly, the study offers potential customers valuable information regarding the importance of aesthetic design in their decision-making process when choosing residential properties. Overall, this research contributes to a better understanding of the relationship between aesthetic design elements and residential satisfaction in urban apartment complexes, shedding light on the growing importance of aesthetics in the housing market.
Original languageEnglish
JournalJournal of Asian Architecture and Building Engineering
Early online date16 Oct 2023
Publication statusE-pub ahead of print - 16 Oct 2023

Bibliographical note

© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group on behalf of the Architectural Institute of Japan, Architectural Institute of Korea and Architectural Society of China.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.


  • Aesthetic design element
  • apartment complex
  • customer satisfaction
  • post-occupancy evaluation


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