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Introduction: special issue on key debates in advertising
Beverly Adab, Cristina Valdés
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Comparative Analysis
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Comprehensive Survey
50%
Cross-cultural Differences
50%
Cultural Values
50%
Language Pair
50%
Market Research
50%
Marketing Studies
50%
Product Appeal
50%
Reception Studies
50%
Selling
50%
Semiotics
50%
Text Types
50%
Translation Studies
100%
Value-based
50%
Western Culture
50%
Western Values
50%
Work-as-done
50%
Arts and Humanities
Cultural Values
50%
Empirical study
50%
European Culture
50%
Intercultural
50%
Market Research
50%
Marketing
50%
Reception studies
50%
Semiotics
50%
Text type
50%
Translation (Applied Linguistics)
100%
Social Sciences
Comparative Analysis
50%
Cultural Values
50%
European Culture
50%
Market Research
50%
Semiotics
50%
Translation (Applied Linguistics)
100%
Earth and Planetary Sciences
Market Research
100%
Marketing
100%