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Justifying the ROI of social media investment in education
V. Benson
, Stephanie Morgan
Operations and Service Management
Research output
:
Chapter in Book/Published conference output
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Chapter (peer-reviewed)
›
peer-review
Overview
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Keyphrases
Higher Education
100%
Investment in Education
100%
Social Media
100%
HE Institutions
100%
Social Media Applications
100%
Media Investments
100%
Technology Support
50%
Agenda for Future Research
50%
Effectiveness Evaluation
50%
External Stakeholders
50%
Alumni
50%
Empirical Testing
50%
Educational Settings
50%
Common Objective
50%
Social Media Use
50%
Social Media Adoption
50%
Strategic Adoption
50%
Student Lifecycle
50%
Social Media Campaign
50%
Social Strategies
50%
Social Media in Higher Education
50%
Computer Science
Social Medium Application
100%
Technology Support
50%
Economics, Econometrics and Finance
Human Capital Investment
100%