Abstract
Littering behaviour is a global issue affecting most countries regardless of their development status. Mobile augmented reality (MAR) shows a promising contribution in different fields. However, despite the wider applications of MAR in different area such as cultural heritage [1, 2] and shopping [3], acceptance studies of mobile augmented reality applications with environmental awareness are still rare. This empirical study will contribute to the investigation of the users’ acceptance of MAR for environmental context. Perceived Enjoyment (PE) was founded to be strongly positively correlated with the users’ attitude (ATU) towards using EVA v2 app (r =0.833, p = < 0.01). The correlation between Perceived Ease of Use (PEOU) and Subjective Norms (SN) was the weakest positive correlation (r =0.36, p = <0 .05(.
Original language | English |
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Pages | 36-43 |
Number of pages | 8 |
DOIs | |
Publication status | Published - 24 Feb 2018 |
Event | 10th International Conference on Computer and Automation Engineering, ICCAE 2018 - Brisbane, Australia Duration: 24 Feb 2018 → 26 Feb 2018 |
Conference
Conference | 10th International Conference on Computer and Automation Engineering, ICCAE 2018 |
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Country/Territory | Australia |
City | Brisbane |
Period | 24/02/18 → 26/02/18 |
Bibliographical note
Publisher Copyright:© 2018 Association for Computing Machinery.
Keywords
- Environmental Awareness
- Littering Behaviour
- Mobile Augmented Reality