Mobile augmented reality for environmental awareness: A technology acceptance study

Majed Abdullah Alrowaily, Manolya Kavakli

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Abstract

Littering behaviour is a global issue affecting most countries regardless of their development status. Mobile augmented reality (MAR) shows a promising contribution in different fields. However, despite the wider applications of MAR in different area such as cultural heritage [1, 2] and shopping [3], acceptance studies of mobile augmented reality applications with environmental awareness are still rare. This empirical study will contribute to the investigation of the users’ acceptance of MAR for environmental context. Perceived Enjoyment (PE) was founded to be strongly positively correlated with the users’ attitude (ATU) towards using EVA v2 app (r =0.833, p = < 0.01). The correlation between Perceived Ease of Use (PEOU) and Subjective Norms (SN) was the weakest positive correlation (r =0.36, p = <0 .05(.

Original languageEnglish
Pages36-43
Number of pages8
DOIs
Publication statusPublished - 24 Feb 2018
Event10th International Conference on Computer and Automation Engineering, ICCAE 2018 - Brisbane, Australia
Duration: 24 Feb 201826 Feb 2018

Conference

Conference10th International Conference on Computer and Automation Engineering, ICCAE 2018
Country/TerritoryAustralia
CityBrisbane
Period24/02/1826/02/18

Bibliographical note

Publisher Copyright:
© 2018 Association for Computing Machinery.

Keywords

  • Environmental Awareness
  • Littering Behaviour
  • Mobile Augmented Reality

Fingerprint

Dive into the research topics of 'Mobile augmented reality for environmental awareness: A technology acceptance study'. Together they form a unique fingerprint.

Cite this