| Original language | English |
|---|---|
| Title of host publication | Marketing Research: Critical Perspectives in Business and Management |
| Editors | D.F. Birks, T. Macer |
| Place of Publication | London |
| Publication status | Published - 2008 |
Multidimensional scaling of customer perceptions and preferences
Graham J. Hooley
Research output: Chapter in Book/Published conference output › Chapter