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Neuromarketing and the perceptions of knowledge
Michael J.R. Butler
Work & Organisation
Aston Business School
Research output
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peer-review
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Keyphrases
Neuromarketing
100%
Knowledge Perception
100%
Research Reporting
50%
Marketing Researcher
25%
Knowledge Creation
25%
Knowledge Diffusion
25%
Stakeholder Marketing
25%
Media Reporting
25%
Media Power
25%
Power Processes
25%
Reporting Process
25%
Research-practice Gap
25%
Marketing Practitioner
25%
Neuromarketing Research
25%
Social Sciences
Knowledge Management
100%
Research Practice
100%
Fundamental Research
100%
Applied Research
100%
Economics, Econometrics and Finance
Neuromarketing
100%
Knowledge Management
20%
Marketing
20%