We revisited the problem of modeling a publicity campaign in a society of intelligent agents that form their opinions by interchanging information with each other and with the society as a whole. We use a Markov approximation to consider the effects of an interaction delay τ in the system of perturbed differential equations that model the social dynamics. The stable points of the dynamical system are the manifestation of the agent’s attitudes, either in favor or against the social rule, as it was previously found, but the approach to the stable points is greatly modified by the presence of the delay.
Bibliographical noteCopyright © The Author(s), 2023. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit https://creativecommons.org/licenses/by/4.0/
- Opinion Dynamics