Platform-Based Internationalization of Smaller Firms: The Role of Government Policy

Nitish Singh, Surender Munjal*, Sumit Kundu, K. Rangarajan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Governments are recognizing anticompetitive concerns and market distortions associated with the rise of e-commerce platforms. Thus, policies are being crafted to level the playing field between large platform operators and small platform sellers. In addition, policies mitigating barriers to internationalization associated with using e-commerce platforms are also being developed. This study aims to explore these policy actions impacting the platform-based internationalization of small and micro enterprises (SMEs). The case study method is adopted to provide rich insights into the Indian Government policy actions impacting the e-commerce platform-based internationalization of Indian SMEs. More specifically, this investigation analyzes the extent to which the Indian Government policy actions have mitigated the home market and industry-level barriers to export for SMEs leveraging e-commerce platforms for their internationalization efforts. Study findings provide rich policy implications and fodder for future empirical testing of key qualitative insights uncovered in this study.

Original languageEnglish
Pages (from-to)91-115
Number of pages25
JournalManagement International Review
Issue number1
Early online date26 Nov 2022
Publication statusPublished - Feb 2023


  • E-Commerce
  • Export
  • India
  • Platforms
  • Policy
  • Small and Micro Enterprises


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