Resources, strategy and competitive positioning for small firms

S. Matear, A. Mitchell, J. Cadogan, Graham J. Hooley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 4 Dec 2004 → 6 Dec 2004

Conference	Australian and New Zealand Marketing Academy Conference 2004
Abbreviated title	ANZMAC
Country/Territory	New Zealand
City	Wellington
Period	4/12/04 → 6/12/04

Cite this

@conference{d90b11f8f4094a6cb08b1f105f516baa,

title = "Resources, strategy and competitive positioning for small firms",

author = "S. Matear and A. Mitchell and J. Cadogan and Hooley, {Graham J.}",

year = "2004",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2004, ANZMAC ; Conference date: 04-12-2004 Through 06-12-2004",

}