Resources, strategy and competitive positioning for small firms

S. Matear, A. Mitchell, J. Cadogan, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2004
    EventAustralian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand
    Duration: 4 Dec 20046 Dec 2004

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference 2004
    Abbreviated titleANZMAC
    CountryNew Zealand
    CityWellington
    Period4/12/046/12/04

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