The goal of this research is to investigate consumer response to out-of-stock product in the produce category. We do this by comparing results from a survey conducted in Greece and the United States to previous research on consumer response to out-of-stock situations for other perishable and non-perishable products. We further examined the underlying economic reasoning as well as the cultural and physical differences between the United States and Greece as explanations of different reactions. Out of Stock produce response proved different in produce than in other perishables and non-perishables. There is some evidence that produce does follow previous the suggested economic reasoning from the previous research, especially within transaction costs. Finally, the respondent’s country proved very significant in dictating response.
|Publication status||Published - 2010|
|Event||Southern Agricultural Economics Association Annual Meeting - Orlando, FL, United States|
Duration: 6 Feb 2010 → 9 Feb 2010
|Conference||Southern Agricultural Economics Association Annual Meeting|
|Period||6/02/10 → 9/02/10|
Bibliographical noteCopyright 2010 by Jerrod Penn, Aris Matopoulos and Lisa House. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.
- opportunity cost
- transaction costs
Penn, J., Matopoulos, A., & House, L. (2010). Response to out of stock produce and its underlying economic considerations. Paper presented at Southern Agricultural Economics Association Annual Meeting, United States.