Synergy or Conflict? Lessons for managers on how to successfully adopt AI to augment employee creativity

Jakob Stollberger; David De Cremer

Synergy or Conflict? Lessons for managers on how to successfully adopt AI to augment employee creativity

Jakob Stollberger, David De Cremer

Aston Business School

Research output: Contribution to specialist publication or newspaper › Article

Abstract

The digital transformation offers near-boundless opportunities to improve work processes, including those organizations depend upon for their survival such as creativity and innovation. A key challenge in this respect is how to successfully integrate AI in work processes that have previously been exclusively reserved for human team members such as creative problem solving. In this article, we make several recommendations on what managers can do to enable AI-augmented creativity in their organizations.

Original language	English
Number of pages	6
Volume	Jan-Feb 2021
Specialist publication	The European Business Review
Publication status	Published - 15 Jan 2021

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Synergy or Conflict? Lessons for managers on how to successfully adopt AI to augment employee creativity

Abstract

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