The digital transformation offers near-boundless opportunities to improve work processes, including those organizations depend upon for their survival such as creativity and innovation. A key challenge in this respect is how to successfully integrate AI in work processes that have previously been exclusively reserved for human team members such as creative problem solving. In this article, we make several recommendations on what managers can do to enable AI-augmented creativity in their organizations.
|Number of pages||6|
|Specialist publication||The European Business Review|
|Publication status||Published - 15 Jan 2021|