The application of big data analytics in business world

O. Liu; W. K. Chong; K. L. Man; C. O. Chan

The application of big data analytics in business world

O. Liu, W. K. Chong, K. L. Man, C. O. Chan

Operations & Information Management

Research output: Chapter in Book/Report/Conference proceeding › Conference publication

Abstract

There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made ii possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business Insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.

Original language	English
Title of host publication	IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016
Editors	David Dagan Feng, Alexander M. Korsunsky, S. I. Ao, Craig Douglas, Oscar Castillo
Pages	665-667
Number of pages	3
Volume	2
ISBN (Electronic)	9789881404763
Publication status	Published - 18 Mar 2016
Event	International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 - Tsimshatsui, Kowloon, Hong Kong Duration: 16 Mar 2016 → 18 Mar 2016

Conference

Conference	International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016
Country	Hong Kong
City	Tsimshatsui, Kowloon
Period	16/03/16 → 18/03/16

Keywords

Big data analytics
Business analytics
Social network analysis

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title = "The application of big data analytics in business world",

abstract = "There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made ii possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business Insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.",

keywords = "Big data analytics, Business analytics, Social network analysis",

author = "O. Liu and Chong, {W. K.} and Man, {K. L.} and Chan, {C. O.}",

year = "2016",

month = mar,

day = "18",

language = "English",

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pages = "665--667",

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booktitle = "IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016",

note = "International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 ; Conference date: 16-03-2016 Through 18-03-2016",

}

Liu, O, Chong, WK, Man, KL & Chan, CO 2016, The application of big data analytics in business world. in DD Feng, AM Korsunsky, SI Ao, C Douglas & O Castillo (eds), IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016. vol. 2, pp. 665-667, International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016, Tsimshatsui, Kowloon, Hong Kong, 16/03/16.

The application of big data analytics in business world. / Liu, O.; Chong, W. K.; Man, K. L.; Chan, C. O.

IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016. ed. / David Dagan Feng; Alexander M. Korsunsky; S. I. Ao; Craig Douglas; Oscar Castillo. Vol. 2 2016. p. 665-667.

Research output: Chapter in Book/Report/Conference proceeding › Conference publication

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