Abstract
There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made ii possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business Insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.
| Original language | English |
|---|---|
| Title of host publication | IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016 |
| Editors | David Dagan Feng, Alexander M. Korsunsky, S. I. Ao, Craig Douglas, Oscar Castillo |
| Pages | 665-667 |
| Number of pages | 3 |
| Volume | 2 |
| ISBN (Electronic) | 9789881404763 |
| Publication status | Published - 18 Mar 2016 |
| Event | International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 - Tsimshatsui, Kowloon, Hong Kong Duration: 16 Mar 2016 → 18 Mar 2016 |
Conference
| Conference | International Multiconference of Engineers and Computer Scientists 2016, IMECS 2016 |
|---|---|
| Country | Hong Kong |
| City | Tsimshatsui, Kowloon |
| Period | 16/03/16 → 18/03/16 |
Keywords
- Big data analytics
- Business analytics
- Social network analysis
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Cite this
Liu, O., Chong, W. K., Man, K. L., & Chan, C. O. (2016). The application of big data analytics in business world. In D. D. Feng, A. M. Korsunsky, S. I. Ao, C. Douglas, & O. Castillo (Eds.), IMECS 2016 - International Multiconference of Engineers and Computer Scientists 2016 (Vol. 2, pp. 665-667)