The future that has already happened!

Graham J. Hooley

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarketing: Concepts and strategies
    EditorsS. Dibb, L. Simkin, W.M. Pride, O.C. Ferrell
    PublisherHoughton Mifflin
    Pages788-790
    Number of pages3
    Volume4th Edition
    ISBN (Print)978-0-61853-203-2
    Publication statusPublished - 2001

    Cite this

    Hooley, G. J. (2001). The future that has already happened! In S. Dibb, L. Simkin, W. M. Pride, & O. C. Ferrell (Eds.), Marketing: Concepts and strategies (Vol. 4th Edition, pp. 788-790). Houghton Mifflin.
    Hooley, Graham J. / The future that has already happened!. Marketing: Concepts and strategies. editor / S. Dibb ; L. Simkin ; W.M. Pride ; O.C. Ferrell. Vol. 4th Edition Houghton Mifflin, 2001. pp. 788-790
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    volume = "4th Edition",
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    editor = "S. Dibb and L. Simkin and W.M. Pride and O.C. Ferrell",
    booktitle = "Marketing: Concepts and strategies",
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    Hooley, GJ 2001, The future that has already happened! in S Dibb, L Simkin, WM Pride & OC Ferrell (eds), Marketing: Concepts and strategies. vol. 4th Edition, Houghton Mifflin, pp. 788-790.

    The future that has already happened! / Hooley, Graham J.

    Marketing: Concepts and strategies. ed. / S. Dibb; L. Simkin; W.M. Pride; O.C. Ferrell. Vol. 4th Edition Houghton Mifflin, 2001. p. 788-790.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - The future that has already happened!

    AU - Hooley, Graham J.

    PY - 2001

    Y1 - 2001

    M3 - Chapter

    SN - 978-0-61853-203-2

    VL - 4th Edition

    SP - 788

    EP - 790

    BT - Marketing: Concepts and strategies

    A2 - Dibb, S.

    A2 - Simkin, L.

    A2 - Pride, W.M.

    A2 - Ferrell, O.C.

    PB - Houghton Mifflin

    ER -

    Hooley GJ. The future that has already happened! In Dibb S, Simkin L, Pride WM, Ferrell OC, editors, Marketing: Concepts and strategies. Vol. 4th Edition. Houghton Mifflin. 2001. p. 788-790