The future that has already happened!

Graham J. Hooley

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarketing: Concepts and strategies
    EditorsS. Dibb, L. Simkin, W.M. Pride, O.C. Ferrell
    PublisherHoughton Mifflin
    Number of pages3
    Volume4th Edition
    ISBN (Print)978-0-61853-203-2
    Publication statusPublished - 2001

    Cite this

    Hooley, G. J. (2001). The future that has already happened! In S. Dibb, L. Simkin, W. M. Pride, & O. C. Ferrell (Eds.), Marketing: Concepts and strategies (Vol. 4th Edition, pp. 788-790). Houghton Mifflin.