The Indian Business Context

Pawan Budhwar, Arup Varma, Rajesh Kumar, Hoa Do

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review


This chapter provides insights into the Indian socio-cultural, historical, political and economic context. It highlights the uniqueness of the socio-cultural, political and economic issues that foreign investors need to carefully understand when doing business in India. The chapter addresses some of the tremendous strengths and related opportunities that are available in the Indian business landscape. These include cheap resources, a pool of reasonably skilled talent, a massive national market, a rapidly growing middle class with increasingly stronger purchasing power, and one of the youngest populations in the world. Most aspects of the Indian economic model are strongly ingrained into the unique socio-cultural, political, legal and economic milieu of India; as a result, the challenges regarding developing a good understanding of the Indian business context and how to successfully operate in it can be both complex and demanding for foreign investors. The chapter also presents an overview of the key concepts discussed in this book.
Original languageEnglish
Title of host publicationIndian Business
Subtitle of host publicationUnderstanding a Rapidly Emerging Economy
EditorsPawan Budhwar, Arup Varma, Rajesh Kumar
Number of pages9
ISBN (Electronic)9781315268422
Publication statusPublished - 19 Jun 2019


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