The Indian Film Industry in a Changing International Market

Caroline Elliott, Sayantan Ghosh Dastidar

Research output: Contribution to journalArticle

Abstract

India has a longstanding reputation for its acclaimed film industry and continues to be by far the world’s largest producer of films. Nevertheless, domestic demand for films appears to be waning as in a number of developed countries with mature film industries. Hence, the econometric analysis in this paper is particularly timely as with demand for films in Indian cinemas falling it is important to identify those factors that make films appealing for Indian audiences. An original dataset is utilised that includes data on all Bollywood films released in India between 2011 and 2015. Account is taken of the potential endogeneity between variables through the use of the Generalised Method of Moments approach. Results are used to demonstrate how the Indian film market can continue to have a significant positive impact on the Indian economy. The discussion highlights appropriate film production company strategies and Government policy responses that should be considered to ensure the continued success of the Indian film industry both domestically and in an increasingly competitive international market.
Original languageEnglish
JournalJournal of Cultural Economics
Early online date3 May 2019
DOIs
Publication statusE-pub ahead of print - 3 May 2019

Fingerprint

Film industry
International markets
India
Policy responses
Domestic demand
Indian economy
Government policy
Generalized method of moments
Econometric analysis
Endogeneity
Cinema
Developed countries
Factors

Bibliographical note

© The Author(s) 2019. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Keywords

  • Competition
  • Film performance
  • India
  • Institutions
  • Quality signals

Cite this

Elliott, Caroline ; Ghosh Dastidar, Sayantan . / The Indian Film Industry in a Changing International Market. In: Journal of Cultural Economics. 2019.
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The Indian Film Industry in a Changing International Market. / Elliott, Caroline; Ghosh Dastidar, Sayantan .

In: Journal of Cultural Economics, 03.05.2019.

Research output: Contribution to journalArticle

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