The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

Stuart Keel; Pirindha Govender-Poonsamy; Alarcos Cieza; Hannah Faal; Ian Flitcroft; Kate Gifford; Mingguang He; Rajiv Khandekar; Kovin Naidoo; Matt Oerding; Kyoko Ohno-Matsui; Silvio Mariotti; Christine Wildsoet; James S. Wolffsohn; Tien Y. Wong; Sangchul Yoon; Andreas Mueller; Rosie Dobson

doi:10.3389/fpubh.2022.881889

The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

Stuart Keel^*, Pirindha Govender-Poonsamy, Alarcos Cieza, Hannah Faal, Ian Flitcroft, Kate Gifford, Mingguang He, Rajiv Khandekar, Kovin Naidoo, Matt Oerding, Kyoko Ohno-Matsui, Silvio Mariotti, Christine Wildsoet, James S. Wolffsohn, Tien Y. Wong, Sangchul Yoon, Andreas Mueller, Rosie Dobson

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

Original language	English
Article number	881889
Journal	Frontiers in Public Health
Volume	10
DOIs	https://doi.org/10.3389/fpubh.2022.881889
Publication status	Published - 26 May 2022

Bibliographical note

© 2022 Keel, Govender-Poonsamy, Cieza, Faal, Flitcroft, Gifford, He, Khandekar, Naidoo, Oerding, Ohno-Matsui, Mariotti, Wildsoet, Wolffsohn, Wong, Yoon, Mueller and Dobson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

Keywords

Public Health
myopia
mHealth
public health
digital health
behavior change
Caregivers
World Health Organization
Humans
Parents
Telemedicine
Myopia/prevention & control
Adolescent
Adult
Child

Access to Document

10.3389/fpubh.2022.881889Licence: CC BY 4.0

The WHO-ITU MyopiaEd Programme
© 2022 Keel, Govender-Poonsamy, Cieza, Faal, Flitcroft, Gifford, He, Khandekar, Naidoo, Oerding, Ohno-Matsui, Mariotti, Wildsoet, Wolffsohn, Wong, Yoon, Mueller and Dobson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Final published version, 295 KBLicence: CC BY 4.0

Cite this

Keel, S., Govender-Poonsamy, P., Cieza, A., Faal, H., Flitcroft, I., Gifford, K., He, M., Khandekar, R., Naidoo, K., Oerding, M., Ohno-Matsui, K., Mariotti, S., Wildsoet, C., Wolffsohn, J. S., Wong, T. Y., Yoon, S., Mueller, A., & Dobson, R. (2022). The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention. Frontiers in Public Health, 10, Article 881889. https://doi.org/10.3389/fpubh.2022.881889

@article{2abfcbd6cb984060b6e271d336d534ac,

title = "The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention",

abstract = "The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.",

keywords = "Public Health, myopia, mHealth, public health, digital health, behavior change, Caregivers, World Health Organization, Humans, Parents, Telemedicine, Myopia/prevention & control, Adolescent, Adult, Child",

author = "Stuart Keel and Pirindha Govender-Poonsamy and Alarcos Cieza and Hannah Faal and Ian Flitcroft and Kate Gifford and Mingguang He and Rajiv Khandekar and Kovin Naidoo and Matt Oerding and Kyoko Ohno-Matsui and Silvio Mariotti and Christine Wildsoet and Wolffsohn, {James S.} and Wong, {Tien Y.} and Sangchul Yoon and Andreas Mueller and Rosie Dobson",

note = "{\textcopyright} 2022 Keel, Govender-Poonsamy, Cieza, Faal, Flitcroft, Gifford, He, Khandekar, Naidoo, Oerding, Ohno-Matsui, Mariotti, Wildsoet, Wolffsohn, Wong, Yoon, Mueller and Dobson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.",

year = "2022",

month = may,

day = "26",

doi = "10.3389/fpubh.2022.881889",

language = "English",

volume = "10",

journal = "Frontiers in Public Health",

issn = "2296-2565",

publisher = "Frontiers Media S.A.",

}

Keel, S, Govender-Poonsamy, P, Cieza, A, Faal, H, Flitcroft, I, Gifford, K, He, M, Khandekar, R, Naidoo, K, Oerding, M, Ohno-Matsui, K, Mariotti, S, Wildsoet, C, Wolffsohn, JS, Wong, TY, Yoon, S, Mueller, A & Dobson, R 2022, 'The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention', Frontiers in Public Health, vol. 10, 881889. https://doi.org/10.3389/fpubh.2022.881889

TY - JOUR

T1 - The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

AU - Keel, Stuart

AU - Govender-Poonsamy, Pirindha

AU - Cieza, Alarcos

AU - Faal, Hannah

AU - Flitcroft, Ian

AU - Gifford, Kate

AU - He, Mingguang

AU - Khandekar, Rajiv

AU - Naidoo, Kovin

AU - Oerding, Matt

AU - Ohno-Matsui, Kyoko

AU - Mariotti, Silvio

AU - Wildsoet, Christine

AU - Wolffsohn, James S.

AU - Wong, Tien Y.

AU - Yoon, Sangchul

AU - Mueller, Andreas

AU - Dobson, Rosie

N1 - © 2022 Keel, Govender-Poonsamy, Cieza, Faal, Flitcroft, Gifford, He, Khandekar, Naidoo, Oerding, Ohno-Matsui, Mariotti, Wildsoet, Wolffsohn, Wong, Yoon, Mueller and Dobson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

PY - 2022/5/26

Y1 - 2022/5/26

N2 - The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

AB - The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable. After reviewing the available evidence and considering input of the experts, the aims, end users and key themes of the programme were finalized. Separate SMS-adapted message libraries were developed, reviewed and pre-tested for four target end-user groups; (1) general population involved in the care of children (2) parents or caregivers of children with myopia; (3) adolescents with myopia; and (4) adults with myopia. The message libraries are part of a comprehensive toolkit, developed through a consultative process with experts in digital health, to support implementation within countries. The development of the MyopiaEd programme aims to provide a basis for Member States and other stakeholders to develop, implement and monitor large-scale mHealth programmes. It is aimed at raising awareness of good eye care behaviors and addressing common reasons for non-compliance to spectacle wear. The next steps will involve adapting and evaluating the MyopiaEd programme in selected settings.

KW - Public Health

KW - myopia

KW - mHealth

KW - public health

KW - digital health

KW - behavior change

KW - Caregivers

KW - World Health Organization

KW - Humans

KW - Parents

KW - Telemedicine

KW - Myopia/prevention & control

KW - Adolescent

KW - Adult

KW - Child

UR - https://www.frontiersin.org/articles/10.3389/fpubh.2022.881889/full

U2 - 10.3389/fpubh.2022.881889

DO - 10.3389/fpubh.2022.881889

M3 - Article

C2 - 35692340

SN - 2296-2565

VL - 10

JO - Frontiers in Public Health

JF - Frontiers in Public Health

M1 - 881889

ER -

The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and Its Prevention

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this