The Impact of Customer Participation on Customer and Firm Outcomes

  • Katharina Kils

Student thesis: Doctoral ThesisDoctor of Philosophy

Date of AwardSep 2019
Original languageEnglish
SupervisorHeiner Evanschitzky (Supervisor), David Gilliland (Supervisor) & Neil Shepherd (Supervisor)

Keywords

  • Participating Customers
  • marketing strategies
  • trade off situations

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